Craig & Kris DeMarco are founding partners of Upward Projects, the Phoenix-based, Inc. 5000-listed hospitality business behind popular concepts such as Postino WineCafé, Joyride Taco House, Federal Pizza, and more. They are also founding partners of Air Guitar, an elevated take on a modern convenience store, and DeMarco Unlimited, a local concept development company. The DeMarcos are nationally recognized for creating inspired, neighborhood-focused restaurants housed inside historic or architecturally significant spaces - Craig using his skill set for site identification, adaptive reuse redevelopment and team leadership, and Kris having passion for architectural design, interior design, and overall brand development. Now the DeMarcos are blurring the lines between restaurateurs | redevelopers, creating a new category of commercial entrepreneur, shifting seamlessly from site identification and acquisition, to concept design and day-to-day operations.